Minnoji is a New York based womenswear line founded in 2013 by Milena Encheva. Born and raised in Bulgaria, she started sewing at the age of 9. By the age of 13 she was spending all her free time making patterns, and cutting all the old clothes in the house to make new ones out of them so  her family nick named her "Milena the scissors"- which is where the second part of the line's name came from- "nojica" means scissors in Bulgarian.  Milena's huge love for fashion and the desire to be among the biggest names in the industry made her decide to move to the US in 2003. After graduating from the Fashion Institute of Technology she began her journey in the NYC fashion industry working for numerous design houses including Calvin Klein, Mona Fior, and Ali Ro; to name a few. Working under another brand did not fulfill Milena's insatiable desire to design clothes , so she created a womenswear line of her own. 


At Minnoji we strongly believe in "Less is more". Our goal is to create garment which can be worn in many different ways depending on where the person is going. Garments which can easily translate from day to night just by changing the accompanying accessories. We want to provide our customers with pieces they can wear for a long time without them changing shape or color.  We want our pieces to grow up with you and be the ones you back to over and over again and yet don't get tired of. 


OUR FABRIC: We use high quality mostly organic fabrics, which we source mainly from Japan, and sometimes from Turkey and South Korea.

OUR GARMENTS are carefully engineered so there is a minimum wastage of fabric. We manufacture our pieces in the Garment District of New York City, which helps us closely monitor the manufacturing process and ensure the high quality of the finished product.

Minnoji, Inc.
907 Broadway, Suite 702,
New York, NY, 10010